Display device



Aug. 30, 1932. R, W N 1,874,795

DISPLAY DEVICE Filed July 18, 1930 ATTORNEY;

Patented Aug. 30, 1932 RUDOLPH oRTHWiNE, oniwnw 03K, N. Y

DISPLAY nnvicnj Application filed July 18,

My invention relates to a display card holder for use in displayingmerchandise for sale.

In displaying merchandise for sale, it is customaryto use display cardsupon which the price of the article and sometimes in addition someinherent characteristic of the article are recorded. Various types ofinerehandise are displayed in various ways, for instance, somemerchandise is displayed in bins, such as small articles sold in bulk;other merchandise is displayed in cabinets being arranged on shelves orpedestals; and, as a furtherexample, some merchandise is suspended fromvarious devices. Heretofore, in displaying merchandise, it has beennecessary to have diflerent types of display card holders for thevarious types of merchandise and for the various ways of displaying thesame.

In accordance with my invention, I provide a display card holder that isuniversal in its application in that it is applicable to all types ofmerchandise and ways of displaying the same. The display card holder ofmy invention is made of sheet metal and channels are holder from asingle piece of sheet metal, the

sheet metal is cut in the form of a plate and the opposed edges thereofare bent inwardly substantially parallel to the plane of the plate.These inwardly bent portions form with the 7 plate longitudinal channelswhich'are adapted to receive and retain the edges of the dis- The plateforming the card hold- 7 play card. er is stamped so as to form aplurality of opposed flexible strips. These flexible strips may be bentto accommodate the display card holder to practically any type ofmerchandise.

panying drawing in-Which: I y Fig. 1 is a rear elevationof a displaycard ieeo. Serial mates.

other advantages'and features-of my' vention will be apparent from thefollowing i particular description of one embodiment thereof taken inconnectionwith the accomholder constructed in accordancewithgmyinvention; Y p i I Fi 2 is a front elevation of the same; a Fig.3'is an end elevation of the display card holder as shown in Fig. 2;

Fig. 4: shows the display card holder used in f connection withdisplaying a purse Fig; 5-is anend view of the displ card? holder as itis used in Fig. 4; and

Fig. 16 is afront elevation of the display I card holder as applied toabin in-w chandise is displayed bulk. "1 In the drawing, the display cardholder'is shownapplied to several types of merchandise. The card holderis'made from a single hich mer piece of sheet metal and consists ofaplate 1 having flanges 2 formed'on the side edges thereof and flanges 3formed on the end edges thereof. The flanges 2 are bent inwardlysubstantially parallel with the plane of the plate land form channelstherewith, which channels are adapted to receive the edges of f adisplay card 4. The flanges 3 on the ends of the plate 1 are 'inclinedto thefplate so as to permit-a display card to beieadilyinserted in thechannels formed bythe plate 1 and the flanges 3 also serve to preventthedisplay card from accidental longitudinal movemen after it is placed inthe holder;

The. plate 1 is stamped so as to forma plurality of metal strips whichare integral with the plate at one end. In the illustrated embodiment ofthe invention, four metal strips are shown. These metal strips comprisetwo sets, the strips of one set being designated by the numeral 5, andthe other by the numeral 6; The strips 5 extend in a direction oppositeto the strips 6. These metal strips may be bent to accommodate thedisplay card to various uses as shown in Figs. 2 to 6.

In Figs. 2 and 8, the displayc'ard holder is shown as it appears upon aflat horizontal flanges Q2b-y relativelofigitudinal movement,

of the plate and the display card. Thesesurface. For this use, thestrips 6 are bent as shown in Fig. 3 to form supports for the cardholder which is held in a position inclined to the vertical.

fare bent to form hoplisfvvhichyfit over-the up-' In Figs. 4 and 5 thedisplay card holder is shownin conjunction With a purse. In thisinstance,,the metal strips 6 are bent to form hooks from which a hanger7 issuspended, the purse 8 being supported by the hanger 7 The metalstrips 5 are bent outwardly and are adapted to fit over a rod 9whichsupports the card holder which in turn supports the purse. i.

Certain classes of merchandise particularly small articles are sold inbulkand are usually displayed in bins, the walls of which are madeofglass. The manner in which the card holder of my invention may beadapted to this 1 l 7 .class of merchandise is/shown vin Fig. 6

wherein the downwardly extending strips 5 per edge of one ofthe' glasspartitions 10' of such bins.

From the above description of the illustrated embodiment'of myinvention, it will be apparent that the card holder is susceptible ofinnumerable uses which will suggest themselves to those familiar withdisplaying merchandise for sale. It is also obvious that va riousmodifioations'may be made in the em ibodiment illustrated and aboveparticularly 7 described by those skilled in the art within playingmerchandise comprising a non-resili- 1 ent sheet metal plate havingflangesformed on opposed edges, the flanges extending substantiallyparallel to the plane of the plate the spirit and scope of my inventionas ex- 7 pressed in the appended claim.. V

Iclaim: 7 g I V v Aiholder for displaycards used in disand, formingchannels therewithadapted to receive the edgesfof'a displaycard, andtwopair ofstrips extending oppositely, the strips being formedjins'aidplateandbeing readily deformable to accommodate the displayicard holder tovarious merchandisei In witness whereof, I hereunto subscribe mysignature. 1 t

' BUDOLPH ORTHWINE.

